Last month the Nielsen market research firm, known best for its attempts at capturing media viewership, published a report that claimed:

·      “… people spend one in every four and a half minutes of their online time on a social network or blog.”

·      “Web users spend a total of 110 billion minutes on social Web sites and blogs each month.”

·      “… social networks or blogs are visited by three-quarters of global consumers who go online.”

Now, we may not need a report to prove to us how prevalent social media sites have become. However, statistics like the ones above should encourage us all, as business owners, to reevaluate how we are reaching this mass of potential consumers. Therefore, what is a best practice you can share in relation to using social media sites such as Facebook, Linkedin and Twitter to attract new business? Please post below: