Brands that Just Do It
As discussed in last week’s blog posting, The Buzz Behind Branding, we discussed how your business’ brand communicates to your customers the differences between you and your competition. Your brand is what attracts customers to your business even though similar products or services exist in the marketplace.
Over time there have been businesses with such iconic branding that they cease to be thought of as businesses as they transform into integral parts of culture. For this week’s posting we ask you to identify the brands you are loyal to beyond reason. What are they? And why?
