November 2010
1 post
ARC Broadens Local Retail Locations for GDiesel®
GDiesel®, a clean and efficient domestically produced alternative fuel, is now available at several retail locations throughout Reno and Sparks. For more info on the benefits of GDiesel, visit ClearRefining.com.
July 2010
1 post
Are You Anti-Social?
Last month the Nielsen market research firm, known best for its attempts at capturing media viewership, published a report that claimed: · “… people spend one in every four and a half minutes of their online time on a social network or blog.” · “Web users spend a total of 110 billion minutes on social Web sites and blogs each month.” · “… social networks or blogs are...
June 2010
1 post
Win the prize! $75 Gift Basket
Share the best advertising/marketing idea you’ve used to promote your business. Did it work? The best answer wins the prize. Be sure to include contact info.
May 2010
2 posts
Standing Out
Small businesses constantly compare themselves to their competition as a way to differentiate themselves in the eyes of their potential customers. Being able to clearly communicate this in one sentence improves your chances of being able to convince potential customers that your business is the right choice.
Can you sum up in one sentence what truly sets your business (or the business you work...
Business-to-Business Value Book
The Sparks Costco in Sparks, Nevada is pleased to release the third Business-to-Business Value Book. Costco originally created the Value Book to offer business members an inexpensive advertising solution to reach Costco members. Because of the book’s success, a wide variety of businesses have contributed to the book’s value.
The books are Costco’s way of supporting local business members that...
April 2010
2 posts
Brands that Just Do It
As discussed in last week’s blog posting, The Buzz Behind Branding, we discussed how your business’ brand communicates to your customers the differences between you and your competition. Your brand is what attracts customers to your business even though similar products or services exist in the marketplace.
Over time there have been businesses with such iconic branding that they cease to be...
The Buzz Behind Branding
Properly identifying your business’ brand is one of the most important steps in running a profitable venture. Successful branding can play a large part in multiplying your repeat customers and filling your cash register. Lame branding will limit business. Mediocre branding will make for mediocre business. But, with great branding your business has the weapon it needs to sidestep costly obstacles...
March 2010
2 posts
Treating Your Web Site the Way You Want to be...
Many small business owners often complain that their Web sites are not generating the number of leads they hoped for when they paid to create their dotcoms. Below is a list of “don’ts” you can avoid to ensure your site works as hard for your company as it can.
1. Don’t hide your site from the world.
Whether you build the site yourself or hire a professional, the process takes time and money....
AD BUDGET 101
As the April 15th tax deadline creeps closer, many of us are too wrapped in IRS worries to clearly consider this year’s budget specifics for our businesses. While some business owners have already coordinated their 2010 budget, many are playing catch up as they struggle to outline the details. Below, is a simple four-step process to help get one of the sticky specifics off your shoulders: The...
February 2010
1 post
When our team at OCG Creative is shopping for a service we use clearly defined criteria to help make a sound buying decision. For example, if we are shopping for printing services, we ask our vendor(s): • What is your standard turn-around time? • When can I expect my estimate? • What are your limitations if any? (press size, digital and/or offset options, large format, direct to print, etc.) • If...